About Us
John Elms leads the team at Elms & Company, and is a 20-year CEO across a diverse set of product companies and technologies. He is an accomplished executive with twenty-five plus years of executive leadership in the high tech industry including CEO roles at a public company, PE-invested enterprises, a venture-backed startup, and his own entrepreneurial ventures.
At TigerConnect, in supporting its acquisition of Critical Alert, John guided the integration of the two companies' technologies and led the development of Tiger’s strategic roadmap and all future product offerings.
During his tenure at Critical Alert, John transformed the company from a niche-market provider of traditional nurse call systems to an enterprise software company focused on care team collaboration managing all facets of patient communication originating from the bedside. Critical Alert's longtime software-over-hardware focus uniquely positioned the company vis-a-vis its industry peers. Critical Alert believes that intelligence belongs in the data center and not within the facility walls assuring that software upgrades do not turn into construction projects.
In the nearly eight years after establishing Connexall USA on behalf of a Canadian IP-holder, John guided the company from a position of limited brand recognition in the United States to a leading market share position and the number 1 KLAS rating among industry peers attaining a rating in the top 4% of all vendors rated by the KLAS organization.
As the CEO of Azalea Networks, a venture-backed startup, John successfully transformed the company from a predominantly China-based start-up to a multinational enterprise competing with far bigger and more established players leading to its acquisition by Aruba Networks.
During his three-year tenure as CEO at SpectraLink where John first entered the healthcare IT space in 1999, John doubled revenues at the then fourteen year old enterprise from $71 to $145 million leading to the successful sale of the company to Polycom at a 30-plus percent premium.
John formerly served as an independent director on the board of Colorado Public Television and PlaymakerIQ, and as a management director on the boards of Critical Alert Holdings, Connexall USA, Azalea Networks and SpectraLink Corporation. He is a former Chairman of the American Electronics Association Mountain States Council and member of the AeA national board. John holds a bachelor of liberal arts with honors from Harvard University. He is conversant in Mandarin Chinese with reading and writing skills at the upper-intermediate level.